Every fortnight or so we’ll bring you some technical updates that we hope you’ll find useful.
Today’s topics are a look at the newly released id-sources.json standards from IAB Tech Lab and a handy free debugging tool now available as a chrome extension.
id-sources.json
The IAB Tech Lab’s Accountability Working Group has recently released draft specs to enable yet further transparency to the supply chain by enabling publishers, agencies and brands to declare the identity services they work with.
The approach aligns with the other transparency standards, in the .json file being stored at the root domain for easy manual access by humans and readable by machines & crawlers (as you can with ads.txt, sellers.json and buyers.json).
id-sources.json aims to:
- Provide a standard way for companies to declare which user identity sources they use.
- Work like the other IAB Tech Lab supply chain transparency standards as a participant hosted, structured declaration that machines can read.
- Ease ad campaign execution between advertisers, publishers, and their chosen technology providers by making it explicitly clear who supports what.
By knowing exactly which identifiers are used by which publishers, id-sources.json should help provide greater clarity into ID adoption. Brands and agencies could map out which publishers work with which identifiers and match these against their own audiences, which will themselves be associated with different identifiers. This will help them figure out where in the publishing landscape they can locate their addressable audiences.
For the full set of specifications simply click here
HTL Debug Chrome Extension
A year ago we shared a number of useful and free tools for AdOps teams in this blog.
I’ve recently come across another useful debugging tool called HTL Debug – which is now available as a chrome browser extension, and gives users a clear view of any technologies running on a web page. A list of its capabilities is below:
- Individual GAM ad slot properties
- Properties for creatives serving into those slots
- Slot and page level targeting attributes
- Prebid auction details at the slot level
- CMP settings
To get access to the extension simply click here