This latest pack of industry slides feature the most recent data from Ipsos iris, exploring the usage of sports websites and apps. Various online sports codes and events drive audience and time spent with online sports content throughout the year. The online sports audience increased by 4.9% January to February 2026, driven by major events like the 2026 Winter Olympics, The Australian Open men’s tennis final, The Superbowl and the AFL State of Origin series in Perth.